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~isPartOf:"The journal of business & industrial marketing"
~type_genre:"Sammelwerk"
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B-to-B-Marketing
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Business, industrial marketing and uncertainty
Merigo, Jose Maria
(
ed.
);
Gil Lafuente, Ana María
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011523948
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2
Innovation in B2B networks
Cantù, Chiara
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011342387
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3
B2B research and managerial relevance
Åge, Lars-Johan
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010422017
Saved in:
4
Service innovation in business-to-business firms
Kindström, Daniel
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010248158
Saved in:
5
Business-to-business marketing strategy : innovation, execution and competition
Brashear-Alejandro, Thomas
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009672510
Saved in:
6
Business-to-business (B2B) marketing practices in India
Singh, Ramendra
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009558498
Saved in:
7
Emerging frontiers within B2B marketing: understanding customer needs and managing the customer experience
Rich, Michael K.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003976034
Saved in:
8
Business-to-business marketing in the 21st century
Garry, Tony
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008655561
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