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~isPartOf:"The journal of consumer marketing"
~isPartOf:"Thesis on economics and business administration"
~subject:"Kundenintegration"
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Kundenintegration
Brand
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Brand loyalty
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Consumer behaviour
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Markenartikel
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Markentreue
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Beziehungsmarketing
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Solem, Birgit Andrine Apenes
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The journal of consumer marketing
Thesis on economics and business administration
Customer engagement : contemporary issues and challenges
7
The journal of product & brand management
4
Innovating for trust
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing management : MM
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Journal of retailing and consumer services
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of hospitality management
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
1
International journal of internet marketing and advertising : IJIMA
1
Journal of Asian finance, economics and business : JAFEB
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Journal of fashion marketing and management
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Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of internet commerce
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Journal of marketing analytics : JMA
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of strategic marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Management decision : MD
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Proceedings of Australian and New Zealand Marketing Academy Conference (ANZMAC) (pp. 720-727). Melbourne, Australia: RMIT, 2017
1
The journal of business & industrial marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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The journal of services marketing
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The service industries journal
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Tourism management : research, policies, practice
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ECONIS (ZBW)
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Influences of customer participation and customer brand engagement on brand loyalty
Solem, Birgit Andrine Apenes
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 332-342
Persistent link: https://www.econbiz.de/10011553708
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2
Consumer's journey as ambassador brand experiences
Riivits-Arkonsuo, Iivi
-
2015
Persistent link: https://www.econbiz.de/10011483294
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