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~isPartOf:"The journal of consumer marketing"
~language:"eng"
~person:"Guzman, Francisco"
~subject:"Consumer behaviour"
~subject:"Spieltheorie"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
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Consumer behaviour
Spieltheorie
Konsumentenverhalten
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Personality psychology
2
Persönlichkeitspsychologie
2
Beziehungsmarketing
1
Brand
1
Brand identity
1
Brand personality
1
Branding
1
Co-creation
1
Cross-cultural change
1
Customer integration
1
Designation of origin
1
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1
Environmental consciousness
1
Environmental management
1
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1
Herkunftsbezeichnung
1
Home country brands
1
Human–nature balance
1
Immigration
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Model development
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Perception of self
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Pro-environmental behavior
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Relationship marketing
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Guzman, Francisco
Lysonski, Steven
5
Chan, Kara
4
Durvasula, Srinivas
4
Cui, Geng
3
Milne, George R.
3
Poon, Patrick
3
Shoham, Aviv
3
Astous, Alain d'
2
Barber, Nelson
2
Beneke, Justin
2
Black, William C.
2
Block, Martin P.
2
Bose, Mousumi
2
Byun, Kyung-Ah
2
Castaño, Raquel
2
Chrysochou, Polymeros
2
Craton, Lincoln G.
2
Dass, Mayukh
2
Demangeot, Catherine
2
Eastman, Jacqueline Kilsheimer
2
Eberhart, Andrea K.
2
Felix, Reto
2
Gofman, Alex
2
Goldman, Sharon M.
2
Hernandez, Monica D.
2
Herrmann, Jean-Luc
2
Herstein, Ram
2
Hultén, Peter
2
Kennett-Hensel, Pamela A.
2
Kergoat, Marine
2
Leone, Robert P.
2
Lewin, Jeffrey E.
2
Malthouse, Edward Carl
2
Mets, Tõnis
2
Meyer, Thierry
2
Moskowitz, Howard R.
2
Ng, Yu Leung
2
Paswan, Audhesh K.
2
Peloza, John
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The journal of consumer marketing
The journal of product & brand management
9
Journal of business research : JBR
4
International marketing review
2
Journal of retailing and consumer services
2
European journal of marketing : EJM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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1
Attitudinal determinants of environmentally sustainable behavior
Paswan, Audhesh
;
Guzman, Francisco
;
Lewin, Jeffrey E.
- In:
The journal of consumer marketing
34
(
2017
)
5
,
pp. 414-426
Persistent link: https://www.econbiz.de/10011782931
Saved in:
2
Crossing the border : changes in self and brands
Guzman, Francisco
;
Paswan, Audhesh K.
;
Fabrize, Robert O.
- In:
The journal of consumer marketing
34
(
2017
)
4
,
pp. 306-318
Persistent link: https://www.econbiz.de/10011691607
Saved in:
3
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
Saved in:
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