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~isPartOf:"The journal of consumer marketing"
~person:"Chrysochou, Polymeros"
~source:"econis"
~subject:"Markenführung"
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Markenführung
Brand equity
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Brand image
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Brand management
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Consumer behaviour
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Consumer innovativeness
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Innovation attributes
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Chrysochou, Polymeros
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The journal of consumer marketing
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Journal of retailing and consumer services
1
Marketing letters : a journal of research in marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
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The impact of product innovation attributes on brand equity
Nørskov, Sladjana
;
Chrysochou, Polymeros
;
Milenkova, Marina
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
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