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~isPartOf:"The journal of consumer marketing"
~subject:"Brand equity"
~subject:"Corporate reputation"
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Brand equity
Corporate reputation
Brand image
71
Markenimage
71
Consumer behaviour
59
Konsumentenverhalten
59
Brand management
42
Markenführung
42
Brand
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28
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Personality psychology
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Australien
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Brand extension
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Brand personality
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Consumer motivation
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Handelsmarke
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Aurand, Timothy W.
1
Bao, Yeqing
1
Bao, Yongchuan
1
Beneke, Justin
1
Chrysochou, Polymeros
1
Chéron, Emmanuel
1
Dwivedi, Abhishek
1
Groza, Mark D.
1
Kohlbacher, Florian
1
Krishnan, Vijaykumar
1
Kusuma, Kaoru
1
Kwan, Ho Yan
1
Merrilees, Bill
1
Milenkova, Marina
1
Naderi, Iman
1
Nørskov, Sladjana
1
Paswan, Audhesh K.
1
Sheng, Shibin
1
Siu, Noel Yee-Man
1
Stewart, David W.
1
Sullivan, Ursula Y.
1
Zeng, Celeste Yunru
1
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The journal of consumer marketing
Journal of business research : JBR
63
The journal of brand management : an international journal
28
Journal of retailing and consumer services
25
The journal of product & brand management
23
European journal of marketing : EJM
16
International journal of hospitality management
16
Marketing intelligence & planning
13
Asia Pacific journal of marketing and logistics
12
Journal of business ethics : JOBE
12
Corporate reputation review : an international journal
10
Industrial marketing management : the international journal for industrial and high-tech firms
10
International marketing review
9
Journal of travel and tourism marketing
9
Tourism management : research, policies, practice
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of the Academy of Marketing Science
7
Journal of air transport management
6
The marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Global business review
5
International journal of sports marketing & sponsorship
5
Journal of marketing communications
5
Qualitative market research : an international journal
5
Corporate communications : an international journal
4
Economic research
4
European journal of management and business economics : EJM&BE
4
International journal of contemporary hospitality management
4
International journal of retail & distribution management
4
Journal of financial services marketing : JFSM
4
Journal of global marketing
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
The journal of business & industrial marketing
4
The journal of services marketing
4
Academia : revista Latinoamericana de administración
3
Australasian marketing journal
3
Corporate reputation review
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1
The role of brand equity and face saving in Chinese luxury consumption
Siu, Noel Yee-Man
;
Kwan, Ho Yan
;
Zeng, Celeste Yunru
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 245-256
Persistent link: https://www.econbiz.de/10011523208
Saved in:
2
Narcissistic consumers in retail settings
Naderi, Iman
;
Paswan, Audhesh K.
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 376-386
Persistent link: https://www.econbiz.de/10011553772
Saved in:
3
The impact of product innovation attributes on brand equity
Nørskov, Sladjana
;
Chrysochou, Polymeros
;
Milenkova, Marina
- In:
The journal of consumer marketing
32
(
2015
)
4
,
pp. 245-254
Persistent link: https://www.econbiz.de/10011407096
Saved in:
4
Beyond private label panache : the effect of store image and perceived price on brand prestige
Beneke, Justin
;
Zimmerman, Natalia
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 301-311
Persistent link: https://www.econbiz.de/10010416688
Saved in:
5
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
6
The Brand Recall Index : a metric for assessing value
Krishnan, Vijaykumar
;
Sullivan, Ursula Y.
;
Groza, Mark D.
; …
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 415-426
Persistent link: https://www.econbiz.de/10009788871
Saved in:
7
The effects of brankd-cause fit and campaign duration on consumer perception of cause-related marketing in Japan
Chéron, Emmanuel
;
Kohlbacher, Florian
;
Kusuma, Kaoru
- In:
The journal of consumer marketing
29
(
2012
)
5
,
pp. 357-368
Persistent link: https://www.econbiz.de/10009581990
Saved in:
8
Assessing quality perception of private labels : intransient cues and consumer characteristics
Bao, Yongchuan
;
Sheng, Shibin
;
Bao, Yeqing
;
Stewart, …
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 448-458
Persistent link: https://www.econbiz.de/10009407558
Saved in:
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