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~isPartOf:"The journal of consumer marketing"
~subject:"Brand extension"
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Brand extension
Consumer behaviour
79
Konsumentenverhalten
79
Brand image
71
Markenimage
71
Brand management
52
Markenführung
52
Brand
38
Markenartikel
38
Beziehungsmarketing
14
Designation of origin
14
Herkunftsbezeichnung
14
Relationship marketing
14
USA
13
United States
13
Advertising effects
9
China
9
Werbewirkung
9
Handelsmarke
7
Store brand
7
Sustainable product
7
Öko-Produkt
7
Brands
6
Consumer motivation
6
Kaufmotiv
6
Personality psychology
6
Persönlichkeitspsychologie
6
Willingness to pay
6
Zahlungsbereitschaftsanalyse
6
Advertising
5
Einzelhandel
5
Jugendliche
5
Retail trade
5
Werbung
5
Youth
5
Australia
4
Australien
4
Brand equity
4
Brand loyalty
4
Brand personality
4
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English
4
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Boisvert, Jean
1
Burton, Suzan
1
Dwivedi, Abhishek
1
Ferguson, Graham
1
Lau, Kong Cheen
1
Lee, Ching-chi
1
Lee, Hsiang-ming
1
Merrilees, Bill
1
Phau, Ian
1
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The journal of consumer marketing
The journal of brand management : an international journal
28
Journal of business research : JBR
22
The journal of product & brand management
21
Psychology & marketing
17
European journal of marketing : EJM
12
Brand management ; Vol. 3
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of marketing
7
Journal of retailing and consumer services
7
SpringerLink / Bücher
7
Gabler Edition Wissenschaft / Marken- und Produktmanagement
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Journal of marketing management : MM
6
Journal of marketing research : JMR
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The IUP journal of brand management : IJBRM
6
Marketing letters : a journal of research in marketing
5
Research
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of advertising : the quarterly review of marketing communications
4
International journal of sport management and marketing : IJSMM
4
Journal of fashion marketing and management
4
Journal of international consumer marketing
4
Reihe: Marketing : MAR
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
3
Innovatives Markenmanagement
3
International journal of hospitality management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
Journal of Business Research
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing
3
Journal of service research : JSR
3
Marketing : ZFP ; journal of research and management
3
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ECONIS (ZBW)
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1
Brand
personality as a direct cause of
brand
extension success : does self-monitoring matter?
Ferguson, Graham
;
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 343-353
Persistent link: https://www.econbiz.de/10011553721
Saved in:
2
Brand
extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
3
Towards a better understanding of factors affecting transfer of
brand
associations
Boisvert, Jean
;
Burton, Suzan
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 57-66
Persistent link: https://www.econbiz.de/10009009744
Saved in:
4
Country-of-origin and
brand
redeployment impact after
brand
acquisition
Lee, Hsiang-ming
;
Lee, Ching-chi
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 412-420
Persistent link: https://www.econbiz.de/10009407569
Saved in:
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