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~isPartOf:"The journal of consumer marketing"
~subject:"Markenführung"
~subject:"Marketing management"
~subject:"Rabatt"
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Search: subject:"Sales-promotion"
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Markenführung
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Sales promotion
9
Verkaufsförderung
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Consumer behaviour
7
Konsumentenverhalten
7
Preismanagement
3
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3
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Block, Martin P.
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Keel, Astrid Lei
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Kivioja, Kaisa
1
Padgett, Daniel
1
Schultz, Don E.
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Trump, Rebecca K.
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The journal of consumer marketing
Journal of business research : JBR
16
Journal of promotion management : JPM
13
Journal of retailing and consumer services
13
Journal of promotion management : innovations in planning and applied research
10
Journal of marketing research : JMR
9
Journal of retailing
9
Journal of marketing communications
7
Psychology & marketing
5
The international review of retail, distribution and consumer research
5
European journal of marketing : EJM
4
International journal of economic issues : IJEI
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of marketing
4
Marketing letters : a journal of research in marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
The journal of personal selling & sales management : JPSSM
4
The journal of product & brand management
4
Company and customer relations
3
International journal of production economics
3
International journal of retail & distribution management
3
Journal of Asian finance, economics and business : JAFEB
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Asia Pacific journal of marketing and logistics
2
ERIM report series research in management
2
Economic research report
2
European journal of operational research : EJOR
2
European research studies
2
Faculty & research / Insead : working paper series
2
International journal of contemporary hospitality management
2
Inventi impact: retailing & consumer services
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of marketing analytics : JMA
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
McGraw-Hill/Irwin series in marketing
2
Quantitative marketing and economics : QME
2
Report / Marketing Science Institute
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SpringerLink / Bücher
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1
Impact of point-of-purchase olfactory cues on purchase behavior
Kivioja, Kaisa
- In:
The journal of consumer marketing
34
(
2017
)
2
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011635274
Saved in:
2
Harm in price promotions : when coupons elicit reactance
Trump, Rebecca K.
- In:
The journal of consumer marketing
33
(
2016
)
4
,
pp. 302-310
Persistent link: https://www.econbiz.de/10011523250
Saved in:
3
The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
Saved in:
4
Sales
promotion
influencing consumer brand preferences/purchases
Schultz, Don E.
;
Block, Martin P.
- In:
The journal of consumer marketing
31
(
2014
)
3
,
pp. 212-217
Persistent link: https://www.econbiz.de/10010395519
Saved in:
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