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~isPartOf:"The journal of consumer marketing"
~subject:"Marketing management"
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Marketing management
Advertising effects
32
Werbewirkung
32
Consumer behaviour
27
Konsumentenverhalten
27
Advertising
17
Werbung
17
Brand image
8
Brand management
8
Markenführung
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Markenimage
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Internet marketing
7
Online-Marketing
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USA
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United States
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Brand
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Markenartikel
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Age group
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Altersgruppe
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Target group
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Zielgruppe
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Advertisement
3
Marketingmanagement
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Perception
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Wahrnehmung
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Advertising effectiveness
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Advertising music
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Attention
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Bibliometrics
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Bibliometrie
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Cognition
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Credibility
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Emotion
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Fernsehwerbung
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Frauen
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Hong Kong
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Hongkong
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Information processing
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Eastman, Jacqueline K.
1
Keel, Astrid Lei
1
Liu, Jun
1
Padgett, Daniel
1
Smith, Katherine Taken
1
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The journal of consumer marketing
Journal of marketing communications
18
Journal of advertising research
13
Journal of business research : JBR
12
SpringerLink / Bücher
11
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of promotion management : JPM
8
European journal of marketing : EJM
7
Faculty & research / Insead : working paper series
6
International journal of advertising : the review of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
5
Journal of marketing
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
Psychology & marketing
5
International journal of advertising : the quarterly review of marketing communications
4
International journal of economic issues : IJEI
4
International journal of internet marketing and advertising : IJIMA
4
Journal of global marketing
4
Reutlinger Diskussionsbeiträge zu Marketing und Management
4
The marketing review
4
Asia Pacific journal of marketing and logistics
3
Cogent business & management
3
Cutting edge international research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of technology marketing : IJTMkt
3
Journal of consumer behaviour : an international research review
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : MM
3
Journal of marketing research : JMR
3
Journal of the Academy of Marketing Science
3
Lehrbuch
3
MSI reports : working paper series
3
Marketing : ZFP ; journal of research and management
3
Marketing intelligence & planning
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
The journal of product & brand management
3
Australasian marketing journal
2
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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ECONIS (ZBW)
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The effects of adjacent competitors and promotion on brand sales
Keel, Astrid Lei
;
Padgett, Daniel
- In:
The journal of consumer marketing
32
(
2015
)
1
,
pp. 43-50
Persistent link: https://www.econbiz.de/10010529994
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2
The impact of generational cohorts on status consumption : an exploratory look at generational cohort and demographics on status consumption
Eastman, Jacqueline K.
;
Liu, Jun
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 93-102
Persistent link: https://www.econbiz.de/10009541766
Saved in:
3
Longitudinal study of digital marketing strategies targeting Millennials
Smith, Katherine Taken
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 86-92
Persistent link: https://www.econbiz.de/10009542023
Saved in:
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