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Schätzung
Fernsehwerbung
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Television advertising
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Theorie
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1945-1960
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Beer
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Bier
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Broadcasting finance
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Competition
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Dauer
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George, Lisa M.
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The journal of industrial economics
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Discussion paper / Centre for Economic Policy Research
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American economic journal : a journal of the American Economic Association
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BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Information economics and policy : IEP
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International journal of sport finance
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Journal of marketing research : JMR
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Theorie und Praxis der Werbung in den Massenmedien
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University of Zurich, Department of Economics, Working Paper
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National television and the market for local products : the case of beer
George, Lisa M.
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 85-111
Persistent link: https://www.econbiz.de/10003814872
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