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~isPartOf:"The journal of media economics"
~subject:"Advertising"
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Ducoffe, Robert H.
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Kalita, Jukti Kumar
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Schrape, Klaus
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The journal of media economics
Contemporary economic policy : a journal of Western Economic Association International
2
Journal of international consumer marketing
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Cross-cultural buyer behavior
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DICE discussion paper
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Handbook of media economics ; volume 1
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Health marketing quarterly
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Information economics and policy : IEP
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International journal of advertising : the review of marketing communications
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of historical research in marketing
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Journal of media business studies
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Motherhoods, markets and consumption : the making of mothers in contemporary Western cultures
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Perspektiven für die Publikumszeitschrift : mit 31 Tabellen
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Review of economics
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A simultaneous-equation analysis of pricing, circulation, and advertising revenue for leading consumer magazines
Kalita, Jukti Kumar
- In:
The journal of media economics
8
(
1995
)
4
,
pp. 1-16
Persistent link: https://www.econbiz.de/10001201601
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2
Print media in the advertising markets of the future
Schrape, Klaus
- In:
The journal of media economics
6
(
1993
)
1
,
pp. 52-72
Persistent link: https://www.econbiz.de/10001147908
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