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~isPartOf:"The journal of media economics"
~subject:"Perception"
~subject:"USA"
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The journal of media economics
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
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International journal of advertising : the quarterly review of marketing communications
4
Journal of current issues and research in advertising : JCIRA
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Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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Advances in applied microeconomics : a research annual
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
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Advertising and violence : concepts and perspectives
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Discourse, communication and the enterprise : genres and trends : [a selection of papers originally presented at the Fifth Conference on Discourse, Communication and the Enterprise (DICOEN V) held in Milan in September 2009]
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Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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Enhancing knowledge development in marketing ; Vol. 21
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1
Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
2
Who wants you when you're old and poor? : Exploring the economics of media pricing
Koschat, Martin A.
;
Putsis, William P.
- In:
The journal of media economics
13
(
2000
)
4
,
pp. 215-232
Persistent link: https://www.econbiz.de/10001513102
Saved in:
3
Preprints versus display advertising : which is more profitable for nondaily newspapers?
Smith, Ken
- In:
The journal of media economics
12
(
1999
)
4
,
pp. 233-245
Persistent link: https://www.econbiz.de/10001441932
Saved in:
4
Intermedia competition for advertising in small daily markets
Smith, Ken
- In:
The journal of media economics
8
(
1995
)
4
,
pp. 29-45
Persistent link: https://www.econbiz.de/10001201602
Saved in:
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