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~isPartOf:"The journal of media economics"
~subject:"Television"
~subject:"Werbung"
~type:"article"
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Television
Werbung
Cable television
37
Kabelfernsehen
37
USA
32
United States
32
Communication media
21
Kommunikationsmedien
21
Competition
10
Wettbewerb
10
Fernsehen
7
Theorie
7
Theory
7
Advertising
6
Deregulation
6
Deregulierung
6
South Korea
6
Südkorea
6
Fusion
5
Home video product
5
Market concentration
5
Media industries
5
Mediensektor
5
Merger
5
Taiwan
5
Unternehmenskonzentration
5
Videogerät
5
Breitbandkommunikation
4
Broadband communications
4
Broadcasting policy
4
Consumer behaviour
4
Fernsehsender
4
Konsumentenverhalten
4
Private consumption
4
Privater Konsum
4
Rundfunkpolitik
4
Takeover
4
Telecommunications
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4
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13
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13
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1
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1
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English
13
Author
All
Dimmick, John W.
3
Albarran, Alan B.
2
Martin, Hugh J.
2
Picard, Robert G.
2
Rennhoff, Adam D.
2
Bakker, Piet
1
Bates, Benjamin J.
1
Daneshvary, Rennae
1
Ford, George S.
1
Guo, Wen-Chung
1
Häckner, Jonas
1
Jackson, John D.
1
Lacy, Stephen
1
Lai, Fu-chuan
1
Noh, Ghee-young
1
Nyberg, Sten
1
Patterson, Scott J.
1
Schwer, R. Keith
1
Wurff, Richard van der
1
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The journal of media economics
International journal of advertising : the review of marketing communications
20
Journal of marketing communications
15
Journal of business research : JBR
13
Journal of promotion management : JPM
12
Journal of promotion management : innovations in planning and applied research
12
Journal of advertising research
10
International journal of advertising : the quarterly review of marketing communications
9
International journal of internet marketing and advertising : IJIMA
9
Journal of advertising : official publication of the American Academy of Advertising
8
European journal of marketing : EJM
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Corporate communications : an international journal
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Technological forecasting & social change : an international journal
5
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
5
Young consumers : insight and ideas for responsible marketers
5
IIMB management review
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Journal of retailing and consumer services
4
Journal of strategic marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
4
Telecommunications policy : the international journal of digital economy, data sciences and new media
4
The advertising and consumer culture reader
4
European research studies
3
Health marketing quarterly
3
Information systems research : ISR
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
International journal of technology marketing : IJTMkt
3
International review on public and non-profit marketing
3
Journal of business ethics : JOBE
3
Journal of marketing
3
Journal of marketing management : MM
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing : ZFP ; journal of research and management
3
Marketing theory
3
The marketing review
3
Advertising in developing and emerging countries : the economic, political and social context
2
Advertising, promotion, and new media
2
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ECONIS (ZBW)
13
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13
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1
Advertising content and avoidance, new media or old media, and media coverage of celebrity suicides : editor's preface
Martin, Hugh J.
;
Rennhoff, Adam D.
- In:
The journal of media economics
29
(
2016
)
2
,
pp. 49-50
Persistent link: https://www.econbiz.de/10011742230
Saved in:
2
Drivers of media bias, welfare effects of multi-mode television service, and effects of television service agreements on local news coverage
Martin, Hugh J.
;
Rennhoff, Adam D.
- In:
The journal of media economics
28
(
2015
)
3
,
pp. 119-122
Persistent link: https://www.econbiz.de/10011350741
Saved in:
3
Media bias when advertisers have bargaining power
Guo, Wen-Chung
;
Lai, Fu-chuan
- In:
The journal of media economics
27
(
2014
)
3
,
pp. 120-136
Persistent link: https://www.econbiz.de/10011295900
Saved in:
4
Economic growth and advertising expenditure in different media in different countries
Wurff, Richard van der
;
Bakker, Piet
;
Picard, Robert G.
- In:
The journal of media economics
21
(
2008
)
1
,
pp. 28-52
Persistent link: https://www.econbiz.de/10003743594
Saved in:
5
Advertising and media market concentration
Häckner, Jonas
;
Nyberg, Sten
- In:
The journal of media economics
21
(
2008
)
2
,
pp. 79-96
Persistent link: https://www.econbiz.de/10003768185
Saved in:
6
Preserving free television? : Some empirical evidence on the efficacy of must-carry
Ford, George S.
;
Jackson, John D.
- In:
The journal of media economics
13
(
2000
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10001473270
Saved in:
7
The theory of niche and spending on mass media : the case of the "video revolution"
Dimmick, John W.
- In:
The journal of media economics
10
(
1997
)
3
,
pp. 33-43
Persistent link: https://www.econbiz.de/10001222021
Saved in:
8
Theory, economics, measurement, and the principle of relative constancy
Lacy, Stephen
- In:
The journal of media economics
10
(
1997
)
3
,
pp. 3-16
Persistent link: https://www.econbiz.de/10001222026
Saved in:
9
Willingness to pay for public television and the advent of "look-alike" cable television channels : a case study
Schwer, R. Keith
- In:
The journal of media economics
8
(
1995
)
3
,
pp. 95-109
Persistent link: https://www.econbiz.de/10001186631
Saved in:
10
An assessment of utility and competitive superiority in the video entertainment industries
Albarran, Alan B.
- In:
The journal of media economics
6
(
1993
)
2
,
pp. 45-51
Persistent link: https://www.econbiz.de/10001149400
Saved in:
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