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~isPartOf:"The journal of product & brand management"
~isPartOf:"The marketing review"
~source:"econis"
~subject:"Advertising"
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Advertising
Product Placement
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The journal of product & brand management
The marketing review
International journal of advertising : the quarterly review of marketing communications
7
Journal of promotion management : JPM
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European journal of marketing : EJM
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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Wert und Werte der Marketing-Kommunikation
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Health marketing quarterly
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Journal of current issues and research in advertising : JCIRA
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of food products marketing
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of international business and economics : JIBE
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Journal of macromarketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Kommunikationspolitik im 21. Jahrhundert
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Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Routledge studies in marketing
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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The journal of brand management : an international journal
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Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
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2
Modeling attitude constructs in movie product placement
Balasubramanian, Siva Kumar
;
Patwardhan, Hemant
; …
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 516-531
Persistent link: https://www.econbiz.de/10010467560
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