//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~language:"eng"
~language:"msa"
~person:"Vrontis, Demetris"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand management
2
Markenführung
2
Beziehungsmarketing
1
Brand architecture
1
Brand authenticity
1
Consumer behaviour
1
Consumer engagement
1
Digital
1
Familie
1
Familienunternehmen
1
Family
1
Family business
1
Family firms
1
Führungsstil
1
Internet marketing
1
Konsumentenverhalten
1
Leadership style
1
Markenarchitektur
1
Online-Marketing
1
Relationship marketing
1
Social Web
1
Social media
1
Social web
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
2
Language
All
English
Malay (macrolanguage)
Author
All
Vrontis, Demetris
Guzman, Francisco
13
Estelami, Hooman
6
Veloutsou, Cleopatra
5
De Chernatony, Leslie
4
Fetscherin, Marc
4
Maxwell, Sarah
4
Paswan, Audhesh K.
4
Pitta, Dennis
4
Pitta, Dennis A.
4
Rindell, Anne
4
Abimbola, Temi
3
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Alpert, Frank
3
Balasubramanian, Siva Kumar
3
Baumgarth, Carsten
3
Broyles, S. Allen
3
Chandrashekaran, Rajesh
3
Christodoulides, George
3
Coker, Kesha K.
3
De Maeyer, Peter
3
Fang, Xiang
3
Flight, Richard L.
3
Gammoh, Bashar S.
3
Grewal, Dhruv
3
Hakala, Ulla
3
Hegner, Sabrina
3
Herstein, Ram
3
Iglesias, Oriol
3
Kang, Jiyun
3
Kennedy, Eric
3
Lee, Jung Eun
3
Lee, Richard
3
Lee, Sang Bong
3
Liu, Xin
3
Love, Edwin
3
Lowe, Ben
3
Merrilees, Bill
3
Odoom, Raphael
3
Saji, K. B.
3
more ...
less ...
Published in...
All
The journal of product & brand management
Journal of business research : JBR
27
Journal for global business advancement : JGBA
18
Global business & economics review
11
International marketing review
11
Technological forecasting & social change : an international journal
9
World review of entrepreneurship, management and sustainable development
9
Journal of transnational management : the official journal of the International Management Development Association
8
Journal of Asia Business Studies
6
International journal of managerial and financial accounting : IJMFA
5
International journal of organizational analysis
5
Journal for international business and entrepreneurship development
5
The journal of brand management : an international journal
5
International journal of internet marketing and advertising : IJIMA
4
Journal for international business and entrepreneurship development : JIBED
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of promotion management : JPM
4
Management decision
4
Thunderbird international business review
4
Cross cultural management : an international journal
3
EuroMed journal of business
3
International journal of globalisation and small business : IJGSB
3
International journal of technology marketing : IJTMkt
3
Journal of customer behaviour
3
Journal of intellectual capital
3
Journal of international management
3
Competitiveness review : CR
2
Economic research
2
European management review : EMR
2
Human resource management review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International business review : the official journal of the European International Business Academy
2
International journal of entrepreneurial behavior & research
2
International journal of human resource management
2
International studies of management and organization
2
Journal of consumer behaviour
2
Journal of enterprising communities : people and places in the global economy
2
Journal of research in marketing and entrepreneurship : JRME
2
Marketing intelligence & planning
2
Qualitative market research : an international journal
2
Review of managerial science : RMS
2
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
Corporate branding and transformational leadership in turbulent times
Kaufmann, Hans Rüdiger
;
Vrontis, Demetris
;
Czinkota, …
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 192-204
Persistent link: https://www.econbiz.de/10009570744
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->