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~isPartOf:"The journal of product & brand management"
~language:"eng"
~person:"Eppler, Martin J."
~subject:"Organisatorischer Wandel"
~subject:"Unternehmensgründung"
~type:"article"
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Brand new ventures? : insights on start-ups' branding practices
Bresciani, Sabrina
;
Eppler, Martin J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008658562
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