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~isPartOf:"The journal of product & brand management"
~language:"eng"
~person:"Vrontis, Demetris"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Brand management
2
Markenführung
2
Beziehungsmarketing
1
Brand architecture
1
Brand authenticity
1
Consumer behaviour
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Consumer engagement
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Familie
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Vrontis, Demetris
Guzman, Francisco
9
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Ahmed, Zafar U.
3
Al-Kwifi, Sam O.
3
Balasubramanian, Siva Kumar
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Coker, Kesha K.
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Hegner, Sabrina
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Kang, Jiyun
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Maxwell, Sarah
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Abratt, Russell
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Badrinarayanan, Vishag
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Jevons, Colin
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Kaltcheva, Velitchka D.
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Kapferer, Jean-Noël
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The journal of product & brand management
Global business & economics review
4
Journal of business research : JBR
4
Journal of transnational management : the official journal of the International Management Development Association
4
Journal for global business advancement : JGBA
3
Journal of promotion management : JPM
3
International journal of technology marketing : IJTMkt
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
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Ekonomski pregled
1
European journal of cross-cultural competence and management
1
International journal of managerial and financial accounting : IJMFA
1
International journal of organizational analysis
1
Journal of Asia Business Studies
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of global marketing
1
Journal of international management
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Qualitative market research : an international journal
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The marketing review
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World review of entrepreneurship, management and sustainable development
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
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