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~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"Brand management"
~subject:"Relationship marketing"
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Brand management
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The journal of product & brand management
Industrial marketing management : the international journal for industrial and high-tech firms
194
The journal of business & industrial marketing
94
Journal of business research : JBR
40
Journal of business-to-business marketing
37
Journal of marketing
10
Journal of the Academy of Marketing Science
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of personal selling & sales management : JPSSM
8
Journal of customer behaviour
7
European journal of marketing : EJM
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
Management decision : MD
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Journal of strategic marketing
5
Marketing intelligence & planning
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The journal of services marketing
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Cogent business & management
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European journal of marketing
4
International journal of business environment : IJBE
4
International journal of procurement management
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Journal of retailing and consumer services
4
Handbook of business-to-business marketing
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International business and economics research journal
3
International journal of services and operations management
3
Journal of business market management : JBM
3
Journal of marketing theory and practice
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Journal of purchasing and supply management
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Marketing theory
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The service industries journal
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Total quality management & business excellence
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Asia Pacific journal of marketing and logistics
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Corporate reputation review : an international journal
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ECONIS (ZBW)
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1
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
2
Service brand avoidance in business-to-business relationships
Otoo, Dorothea Sekyiwa
;
Odoom, Raphael
;
Braimah, …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10013552938
Saved in:
3
Brand switching of high-technology capital products : how product features dictate the switching decision
Al-Kwifi, Sam O.
;
Ahmed, Zafar U.
;
Yammout, Dina
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 322-332
Persistent link: https://www.econbiz.de/10010422962
Saved in:
4
Systematic review on B2B branding : research issues and avenues for future research
Keränen, Joona
;
Piirainen, Kalle A.
;
Salminen, Risto T.
- In:
The journal of product & brand management
21
(
2012
)
6
,
pp. 404-417
Persistent link: https://www.econbiz.de/10009682697
Saved in:
5
Consumer evaluations on brand extensions : B2B brands extended into B2C markets
Burnaz, Sebnem
;
Bilgin, Pinar
- In:
The journal of product & brand management
20
(
2011
)
4
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009314023
Saved in:
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