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~isPartOf:"The journal of product & brand management"
~language:"eng"
~subject:"Brand management"
~subject:"Strategisches Management"
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The journal of product & brand management
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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha
;
Roy, Subhadip
;
Ranchhod, Ashok
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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2
Exploring positively- versus negatively-valenced brand engagement : a
conceptual
model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
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