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~isPartOf:"The journal of product & brand management"
~person:"Ahlert, Dieter"
~person:"Iglesias, Oriol"
~source:"econis"
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The journal of product & brand management
IMADI.net-Projektbericht
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The journal of brand management : an international journal
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Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
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Marketing Intelligence & Planning: Volume 33, Issue 2
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Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
Saved in:
2
Special issue: 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing
Iglesias, Oriol
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009566002
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