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~isPartOf:"The journal of product & brand management"
~person:"Anh Tran Tram Truong"
~person:"Herrmann, Andreas"
~person:"Mattila, Anna S."
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Anh Tran Tram Truong
Herrmann, Andreas
Mattila, Anna S.
Guzman, Francisco
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The journal of product & brand management
International journal of hospitality management
9
The journal of services marketing
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Journal of business economics : JBE
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Kundenorientierung von Banken : Strategien für Kundennähe und effektives Beziehungsmanagement
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Cornell hospitality quarterly : CQ
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Handbook of hospitality marketing management
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How to succeed in the digital age : strategies from 17 top managers
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Management von Kundenbeziehungen : Perspektiven - Analysen - Strategien - Instrumente : Manfred Bruhn zum 60. Geburtstag
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Marketing : ZFP ; journal of research and management
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
2
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
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