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~isPartOf:"The journal of product & brand management"
~person:"Becerra, Enrique P."
~subject:"Beziehungsmarketing"
~subject:"Relationship marketing"
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Becerra, Enrique P.
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The influence of brand trust and brand identification on brand evangelism
Becerra, Enrique P.
;
Badrinarayanan, Vishag
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 371-383
Persistent link: https://www.econbiz.de/10010224840
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