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~isPartOf:"The journal of product & brand management"
~person:"Bhaduri, Gargi"
~source:"econis"
~subject:"Markenführung"
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Markenführung
Brand management
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Consumer behaviour
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Fashion
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Fashion marketing
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Bekleidungsindustrie
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Brand communication
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Brand luxury
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Brand schema
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Clothing industry
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Corporate Social Responsibility
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Corporate social responsibility
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Customer value
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Fair labor
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Gender
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Geschlecht
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Gesellschaft
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Information behaviour
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Information processing
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Information transparency
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Informationsverhalten
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Kundenwert
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Lieferkette
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Luxury branding
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Luxury goods
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Luxusgüter
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Made in USA
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Marketing management
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Marketingmanagement
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Quantitative methods
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Society
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Supply chain
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Supply chain management
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Sustainability
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Sustainable marketing
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Bhaduri, Gargi
Guzman, Francisco
11
Christodoulides, George
4
Fetscherin, Marc
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Veloutsou, Cleopatra
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Baumgarth, Carsten
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Fang, Xiang
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Gammoh, Bashar S.
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Hegner, Sabrina
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Merrilees, Bill
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Odoom, Raphael
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Paswan, Audhesh K.
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Urde, Mats
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Ahmad, Fayez
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Azar, Salim L.
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Badrinarayanan, Vishag
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Bal, Anjali
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Bettinelli, Cristina
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Botero, Isabel
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Brexendorf, Tim Oliver
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Broyles, S. Allen
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Centeno-Velázquez, Edgar
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Davari, Arezoo
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Davis, Donna
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De Chernatony, Leslie
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Dunes, Mathieu
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Dwivedi, Abhishek
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Grappi, Silvia
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The journal of product & brand management
Journal of marketing communications
1
The journal of consumer marketing
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ECONIS (ZBW)
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To (or not to) label products as artisanal : effect of fashion involvement on customer perceived value
Bhaduri, Gargi
;
Stanforth, Nancy
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 177-189
Persistent link: https://www.econbiz.de/10011700753
Saved in:
2
Gender differences in information processing and transparency : cases of apparel brands' social responsibility claims
Bhaduri, Gargi
;
Ha-Brookshire, Jung E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 504-517
Persistent link: https://www.econbiz.de/10011443034
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