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~isPartOf:"The journal of product & brand management"
~person:"Billore, Aditya"
~person:"Cai, Jian"
~subject:"Gemeinschaft"
~type_genre:"Article in journal"
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Investigating brand community engagement and evangelistic tendencies on social media
Sharma, Purvendu
;
Sadh, Ashish
;
Billore, Aditya
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10012798126
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