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~isPartOf:"The journal of product & brand management"
~person:"Burmann, Christoph"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Authentic brand
1
Brand
1
Brand authenticity
1
Brand identity
1
Brand image
1
Brand management
1
Brand trust
1
Confidence
1
Consumer behaviour
1
Credibility
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Burmann, Christoph
Guzman, Francisco
9
Fetscherin, Marc
4
Hegner, Sabrina
3
Rindell, Anne
3
Veloutsou, Cleopatra
3
Wallace, Elaine
3
Abratt, Russell
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Al-Kwifi, Sam O.
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Azar, Salim L.
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Badrinarayanan, Vishag
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Bhaduri, Gargi
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Hollebeek, Linda D.
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Kang, Jiyun
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Khan, Huda
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Kohli, Chiranjeev
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Kowalczyk, Christine M.
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Krystallis, Athanasios
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Loureiro, Sandra Maria Correia
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Michaelidou, Nina
2
Odoom, Raphael
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The journal of product & brand management
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
Innovatives Markenmanagement
2
Markstones-Arbeitspapiere
2
Research
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European journal of marketing : EJM
1
Gabler Research
1
Gabler research / Innovatives Markenmanagement
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Handbuch Multi-Channel-Marketing
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ECONIS (ZBW)
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Brand authenticity : model development and empirical testing
Schallehn, Mike
;
Burmann, Christoph
;
Riley, Nicola
- In:
The journal of product & brand management
23
(
2014
)
3
,
pp. 192-199
Persistent link: https://www.econbiz.de/10010393867
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