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~isPartOf:"The journal of product & brand management"
~person:"Fang, Xiang"
~source:"econis"
~subject:"Markenführung"
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Markenführung
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Fang, Xiang
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The journal of product & brand management
European journal of operational research : EJOR
1
Journal of business research : JBR
1
Manufacturing & service operations management : M & SOM
1
Nankai business review international
1
University of Miami Business School Research Paper
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ECONIS (ZBW)
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Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
Mishra, Sanjay
;
Singh, Surendra N.
;
Fang, Xiang
;
Yin, …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10011700748
Saved in:
2
Building brands through brand alliances : combining warranty information with a brand ally
Fang, Xiang
;
Gammoh, Bashar S.
;
Voss, Kevin E.
- In:
The journal of product & brand management
22
(
2013
)
2
,
pp. 153-160
Persistent link: https://www.econbiz.de/10009745805
Saved in:
3
Multiple brand alliances : a portofolio diversification perspective
Gammoh, Bashar S.
;
Voss, Kevin E.
;
Fang, Xiang
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10003963595
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