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~isPartOf:"The journal of product & brand management"
~person:"Faulkner, Margaret"
~subject:"Konsumentenverhalten"
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Uncovering generalized patterns of brand competition in China
Faulkner, Margaret
;
Truong, Oanh
;
Romaniuk, Jenni
- In:
The journal of product & brand management
23
(
2014
)
7
,
pp. 554-571
Persistent link: https://www.econbiz.de/10010467447
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