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~isPartOf:"The journal of product & brand management"
~person:"Hakala, Ulla"
~source:"econis"
~subject:"Markenführung"
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Hakala, Ulla
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The journal of product & brand management
Marketing intelligence & planning
1
Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
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Toponyms as carriers of heritage : implications for place branding
Hakala, Ulla
;
Sjöblom, Paula
;
Kantola, Satu-Paivi
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 263-275
Persistent link: https://www.econbiz.de/10011378290
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2
Operationalising brand heritage and cultural heritage
Hakala, Ulla
;
Lätti, Sonja
;
Sandberg, Birgitta
- In:
The journal of product & brand management
20
(
2011
)
6
,
pp. 447-456
Persistent link: https://www.econbiz.de/10010217465
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