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~isPartOf:"The journal of product & brand management"
~person:"Hauteville, François d'"
~subject:"Produktqualität"
~type_genre:"Article in journal"
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How good does it taste? : is it the product or the brand? ; a contribution to brand equity evaluation
Fornerino, Marianela
;
Hauteville, François d'
- In:
The journal of product & brand management
19
(
2010
)
1
,
pp. 34-43
Persistent link: https://www.econbiz.de/10003963599
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