//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of product & brand management"
~person:"Langaro, Daniela"
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet-Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Brand image
1
Brand management
1
Consumer behaviour
1
Customer integration
1
Internet marketing
1
Konsumentenverhalten
1
Kundenintegration
1
Markenimage
1
Non-sponsored branding
1
Online-Marketing
1
Perceived value
1
Social Web
1
Social media
1
Social web
1
User engagement
1
User-generated content
1
Viral marketing
1
Virales Marketing
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Langaro, Daniela
Guzman, Francisco
2
Kennedy, Eric
2
Stavros, Constantino
2
Amelia, Maria Veronica
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Bendoni, Wendy K.
1
Bernal, Alicia
1
Blankson, Charles
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Butcher, Joshua
1
Cai, Jian
1
Chang, Chia-Wen
1
Chaput, Luciana
1
Chen, Huan
1
Coffie, Stanley
1
Cooper, Tony
1
Czarnecka, Barbara
1
De Vita, Jennifer
1
Delgado-Ballester, Elena
1
Dennhardt, Severin
1
Dessart, Laurence
1
Dobele, Angela
1
Dobele, Angela R.
1
Dursun, Yunus
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Faßnacht, Martin
1
Ferraris, Alberto
1
Füller, Johann
1
Graves, Christopher
1
Guo, Gongxing
1
Guttena, Revanth Kumar
1
Halaszovich, Tilo F.
1
Harrison, Ebenezer Nana Banyin
1
more ...
less ...
Published in...
All
The journal of product & brand management
International journal of internet marketing and advertising : IJIMA
1
Journal of marketing communications
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->