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~isPartOf:"The journal of product & brand management"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Relationship marketing"
~subject:"Service-dominant logic"
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The journal of product & brand management
Journal of promotion management : innovations in planning and applied research
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Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
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