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~isPartOf:"The journal of product & brand management"
~person:"Messinger, Paul R."
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Consumer perceptions of ambiguous price promotions : scratch and save promotions versus tensile price claims
Choi, Sungchul
;
Ge, Xin
;
Messinger, Paul R.
- In:
The journal of product & brand management
19
(
2010
)
7
,
pp. 477-486
Persistent link: https://www.econbiz.de/10008772602
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