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~isPartOf:"The journal of product & brand management"
~person:"Veloutsou, Cleopatra"
~subject:"Brand engagement"
~subject:"Markenführung"
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Brand engagement
Markenführung
Beziehungsmarketing
3
Brand
3
Brand management
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Consumer behaviour
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Veloutsou, Cleopatra
Guzman, Francisco
6
Fetscherin, Marc
3
Broyles, S. Allen
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The journal of product & brand management
Journal of business research : JBR
4
The journal of consumer marketing
2
Journal of Product and Brand Management Ser.
1
Journal of marketing management : MM
1
Marketing theory
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
2
Consumer brand relationships
Fetscherin, Marc
(
ed.
);
Cayolla, Ricardo Roseira
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011587779
Saved in:
3
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
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