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~isPartOf:"The journal of product & brand management"
~person:"Walsh, Gianfranco"
~subject:"Brand image"
~subject:"Deutschland"
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Walsh, Gianfranco
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The journal of product & brand management
Marketing : ZFP ; journal of research and management
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Jahrbuch der Absatz- und Verbrauchsforschung
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International journal of markets and business systems
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Investigating the drivers of consumer intention to buy manufacturer brands
Walsh, Gianfranco
;
Shiu, Edward
;
Hassen, Louise M.
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 328-340
Persistent link: https://www.econbiz.de/10009625064
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