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~isPartOf:"The journal of product & brand management"
~subject:"Brand love"
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Search: subject:"Relationship marketing"
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Brand love
Beziehungsmarketing
111
Relationship marketing
111
Brand management
99
Markenführung
99
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
78
Markenimage
78
Brand
68
Markenartikel
68
Brand loyalty
32
Social Web
32
Social web
32
Markentreue
25
Internet marketing
23
Online-Marketing
23
Customer satisfaction
16
Kundenzufriedenheit
16
Customer integration
14
Emotion
14
Kundenintegration
14
Social media
14
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Viral marketing
10
Virales Marketing
10
Brand relationships
9
Brand co-creation
8
Brand engagement
8
Brand identification
7
Brand experience
6
Brand trust
6
Confidence
6
Vertrauen
6
Brand communities
5
Brand equity
5
Consumer engagement
5
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Augusto, Mário Gomes
1
Barbarossa, Camilla
1
Boulanger, Michèle
1
Eastman, Jacqueline Kilsheimer
1
Fetscherin, Marc
1
Gonçalves Filho, Cid
1
Guzman, Francisco
1
Huber, Frank
1
Kaufmann, Hans Rüdiger
1
Khan, Jashim
1
Kim, Hye-yŏng
1
Li, Yuan
1
Loureiro, Sandra Maria Correia
1
Manarioti, Agapi
1
Meyer, Frederik
1
Pagani, Margherita
1
Pastore, Alberto
1
Pelet, Jean-Eric
1
Sarkar, Abhigyan
1
Schmid, David Alexander
1
Shin, Hyunju
1
Song, Sanga
1
Souki, Gustavo Quiroga
1
Sreejesh, S.
1
Stefuryn, Maryana
1
Torres, Pedro M.
1
Veloutsou, Cleopatra
1
Vernuccio, Maria
1
Wallace, Elaine
1
Zamani, Somayeh
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The journal of product & brand management
Journal of business research : JBR
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing intelligence & planning
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
Journal of Islamic marketing
2
Journal of consumer marketing
2
Journal of marketing analytics : JMA
2
Journal of retailing and consumer services
2
Management decision
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Cogent business & management
1
Corporate reputation review
1
EuroMed journal of business
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European journal of marketing : EJM
1
Global business review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Italian journal of marketing : ITJM
1
Journal of air transport management
1
Journal of business ethics : JOBE
1
Journal of customer behaviour
1
Journal of fashion marketing and management
1
Journal of hospitality and tourism insights
1
Journal of hospitality marketing & management
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service management
1
Management decision : MD
1
Marketing letters : a journal of research in marketing
1
Rajagiri management journal
1
South Asian journal of business studies
1
Technological forecasting & social change : an international journal
1
The journal of asset management
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ECONIS (ZBW)
10
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1
Tickle me on WeChat moments : the role of brand love
Khan, Jashim
;
Pelet, Jean-Eric
;
Zamani, Somayeh
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10012798129
Saved in:
2
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
3
Is it love or just like? : Generation Z's brand relationship with luxury
Shin, Hyunju
;
Eastman, Jacqueline Kilsheimer
;
Li, Yuan
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 394-414
Persistent link: https://www.econbiz.de/10013164358
Saved in:
4
Is social media marketing worth it for luxury brands? : the dual impact of brand page satisfaction and brand love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
5
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
6
Exploring behavioural branding, brand love and brand co-creation
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 516-526
Persistent link: https://www.econbiz.de/10011587801
Saved in:
7
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
8
Brand love in progress : the interdependence of brand love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
Saved in:
9
Examination of the roles played by brand love and jealousy in shaping customer engagement
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10010359006
Saved in:
10
The effect of product category on consumer brand relationships
Fetscherin, Marc
;
Boulanger, Michèle
;
Gonçalves Filho, Cid
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 78-89
Persistent link: https://www.econbiz.de/10010384252
Saved in:
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