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~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
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Brand management
Internal branding
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Betriebsklima
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Brand citizenship behaviour
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The journal of product & brand management
Innovatives Markenmanagement
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The journal of brand management : an international journal
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Antecedents and outcomes of employee-based brand equity
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Business-to-business brand management : theory, research and executive case study exercises
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Diskussionsbeiträge der Mercator School of Management der Universität Duisburg-Essen, Campus Duisburg
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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European journal of marketing
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Global business review
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovative Markenführung und -implementierung
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Journal for global business advancement : JGBA
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of strategic marketing
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Journal of travel and tourism marketing
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Kellogg on branding : the marketing faculty of the Kellogg School of Management
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Marketing : ZFP ; journal of research and management
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Marketing and management sciences : proceedings of the International Conference on ICMMS 2008
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Organization : the critical journal of organization, theory and society
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Springer eBook Collection
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The institutional development of business schools
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The international review of retail, distribution and consumer research
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The behavioral consequences of internal brand management among frontline employees
Du Preez, Rose
;
Bendixen, Michael
;
Abratt, Russell
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 251-261
Persistent link: https://www.econbiz.de/10011744449
Saved in:
2
Building brand community membership within organizations: a viable internal branding alternative?
Devasagayam, P. Raj
;
Buff, Cheryl L.
;
Aurand, Timothy W.
; …
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 210-217
Persistent link: https://www.econbiz.de/10003993652
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