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~isPartOf:"The journal of product & brand management"
~subject:"Corporate image"
~subject:"Markenimage"
~subject:"Vertrauen"
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Search: subject_exact:"Corporate reputation"
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Corporate image
Markenimage
Vertrauen
Corporate reputation
23
Firmenimage
23
Brand management
15
Markenführung
15
Brand image
10
Brand architecture
8
Markenarchitektur
8
Consumer behaviour
5
Corporate culture
5
Konsumentenverhalten
5
Unternehmenskultur
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Employer branding
4
HR marketing
4
Personalmarketing
4
Corporate brand
3
Corporate identity
3
Marketing management
3
Marketingmanagement
3
Personality psychology
3
Persönlichkeitspsychologie
3
Public relations
3
Reputation
3
Öffentlichkeitsarbeit
3
Brand
2
Brand identity
2
Brand meaning
2
Confidence
2
Corporate branding
2
Einzelhandel
2
Familienunternehmen
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Family business
2
Internal branding
2
Markenartikel
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Marketing
2
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12
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Bravo, Rafael
1
Feng, Jingdan
1
Gendel-Guterman, Hanna
1
Greyser, Stephen A.
1
Harjoto, Maretno Agus
1
Iglesias, Oriol
1
Ivens, Stefan
1
Jaufenthaler, Philipp
1
Levy, Shalom
1
Li, Huaibin
1
Liu, Fang
1
Montaner, Teresa
1
O'Connor, Genevieve E.
1
Pina, José M.
1
Salas, Jim
1
Saleem, Fathima Zahara
1
Schaarschmidt, Mario
1
Tong, Zelin
1
Urde, Mats
1
Walsh, Cianfranco
1
Wang, Yi
1
Wertz, Robert A.
1
Yousaf, Salman
1
Zhang, Jueman Mandy
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The journal of product & brand management
Journal of business research : JBR
31
Journal of retailing and consumer services
20
Corporate reputation review : an international journal
19
Journal of business ethics : JOBE
15
The journal of brand management : an international journal
14
Marketing intelligence & planning
9
Corporate communications : an international journal
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
International journal of hospitality management
8
Journal of travel and tourism marketing
8
International journal of contemporary hospitality management
7
Qualitative market research : an international journal
7
Corporate reputation review
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
European research studies
5
Journal of Islamic marketing
4
Journal of communication management : an international journal
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of marketing communications
4
Psychology & marketing
4
The journal of consumer marketing
4
Tourism management : research, policies, practice
4
Vision : the journal of business perspective
4
Cogent business & management
3
Decision
3
Economic research
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of retail & distribution management
3
International journal of retail and distribution management
3
International journal of sports marketing & sponsorship
3
International marketing review
3
International studies of management and organization
3
Journal of business strategy
3
Journal of destination marketing & management
3
Journal of economic behavior & organization : JEBO
3
Journal of financial services marketing : JFSM
3
Journal of marketing
3
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ECONIS (ZBW)
12
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1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
3
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
4
Effectiveness of corporate social responsibility activities in the COVID-19 pandemic
Zhang, Jueman Mandy
;
Wang, Yi
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1063-1076
Persistent link: https://www.econbiz.de/10013429042
Saved in:
5
Effects of customer-based corporate reputation on perceived risk and relational outcomes : empirical evidence from gender moderation in fashion retailing
Walsh, Cianfranco
;
Schaarschmidt, Mario
;
Ivens, Stefan
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 227-238
Persistent link: https://www.econbiz.de/10011744447
Saved in:
6
Strategic and institutional sustainability : corporate social responsibility, brand value, and Interbrand listing
Harjoto, Maretno Agus
;
Salas, Jim
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 545-558
Persistent link: https://www.econbiz.de/10011801089
Saved in:
7
Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
8
Mapping the domain of the fragmented field of internal branding
Saleem, Fathima Zahara
;
Iglesias, Oriol
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 43-57
Persistent link: https://www.econbiz.de/10011563023
Saved in:
9
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
10
Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman
;
Li, Huaibin
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
Saved in:
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