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~isPartOf:"The journal of product & brand management"
~subject:"Customer value"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Customer value
Online-Marketing
Beziehungsmarketing
111
Relationship marketing
111
Brand management
99
Markenführung
99
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
78
Markenimage
78
Brand
68
Markenartikel
68
Brand loyalty
32
Social Web
32
Social web
32
Markentreue
25
Internet marketing
23
Customer satisfaction
16
Kundenzufriedenheit
16
Customer integration
14
Emotion
14
Kundenintegration
14
Social media
14
Brand love
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Viral marketing
10
Virales Marketing
10
Brand relationships
9
Brand co-creation
8
Brand engagement
8
Brand identification
7
Brand experience
6
Brand trust
6
Confidence
6
Vertrauen
6
Brand communities
5
Brand equity
5
Consumer engagement
5
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Aufsatz in Zeitschrift
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31
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English
31
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Guzman, Francisco
2
Kennedy, Eric
2
Vera, Jorge
2
Allaway, Arthur W.
1
Alpert, Frank
1
Amelia, Maria Veronica
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Breazeale, Mike
1
Brexendorf, Tim Oliver
1
Cai, Jian
1
Chang, Chia-Wen
1
Chrysochou, Polymeros
1
Codini, Anna
1
Cooper, Tony
1
Dessart, Laurence
1
Dobele, Angela R.
1
Dubois, Pierre-Louis
1
Dwivedi, Yogesh Kumar
1
Ellinger, Alexander E.
1
Engelgreen, Charlotte
1
Esmark Jones, Carol L.
1
Faßnacht, Martin
1
Ferraris, Alberto
1
Guo, Gongxing
1
Guttena, Revanth Kumar
1
Hsu, Chiu-Ping
1
Huang, Travis K.
1
Huddleston, Patricia
1
Hung, Yu-Chen
1
Karalius, Lukas
1
Kim, Hye-yŏng
1
Krystallis, Athanasios
1
Kumar, Jitender
1
Kwak, Dae Hee
1
Kwon, Youngbum
1
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The journal of product & brand management
Journal of business research : JBR
113
Journal of retailing and consumer services
84
Industrial marketing management : the international journal for industrial and high-tech firms
73
International journal of internet marketing and advertising : IJIMA
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
39
Journal of the Academy of Marketing Science
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
International journal of hospitality management
27
Journal of strategic marketing
26
International journal of electronic marketing and retailing : IJEMR
25
The service industries journal
24
Marketing intelligence & planning
22
Business horizons
21
Journal of marketing
21
Technological forecasting & social change : an international journal
19
The journal of services marketing
19
Journal of promotion management : innovations in planning and applied research
18
Journal of service management
18
The journal of business & industrial marketing
18
Cogent business & management
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of internet commerce
16
The journal of brand management : an international journal
16
Asia Pacific journal of marketing and logistics
15
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
15
Journal of marketing management : JMM ; journal of the Academy of Marketing
15
Journal of marketing management : MM
15
Journal of service research : JSR
15
Tourism management : research, policies, practice
15
International journal of contemporary hospitality management
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
International journal of e-business research : an official publication of the Information Resources Management Association
13
International journal of electronic customer relationship management : IJECRM
13
Journal of marketing communications
13
Journal of marketing analytics : JMA
12
International journal of business information systems : IJBIS
11
International journal of technology marketing : IJTMkt
11
Electronic commerce research
10
European management journal
10
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ECONIS (ZBW)
31
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
4
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
5
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
6
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
7
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
8
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
9
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
10
Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
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