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~isPartOf:"The journal of product & brand management"
~subject:"Electronic Banking"
~subject:"Social Web"
~type_genre:"Aufsatz in Zeitschrift"
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Electronic Banking
Social Web
Consumer behaviour
74
Konsumentenverhalten
74
Social web
68
Brand management
67
Markenführung
67
Internet marketing
55
Online-Marketing
55
Brand image
49
Markenimage
49
Brand
37
Beziehungsmarketing
36
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6
Brand engagement
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Experiment
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Aufsatz in Zeitschrift
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68
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68
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Wallace, Elaine
3
Guzman, Francisco
2
Kennedy, Eric
2
Morgan-Thomas, Anna
2
Stavros, Constantino
2
Veloutsou, Cleopatra
2
Adams, Frank G.
1
Amelia, Maria Veronica
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Arcand, Manon
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Areni, Charles Scott
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Atmaja, Ferry Tema
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1
Baudry, Damien
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Billore, Aditya
1
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Breazeale, Mike
1
Brexendorf, Tim Oliver
1
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1
Buil, Isabel
1
Butcher, Joshua
1
Caemmerer, Barbara
1
Cai, Jian
1
Chakravorty, Devarpan
1
Chang, Chia-Wen
1
Chaput, Luciana
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1
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1
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1
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1
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Published in...
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The journal of product & brand management
Journal of business research : JBR
454
Technological forecasting & social change : an international journal
252
Journal of retailing and consumer services
235
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
215
International journal of internet marketing and advertising : IJIMA
147
Information systems research : ISR
142
Journal of management information systems : JMIS
118
International journal of business information systems : IJBIS
117
Tourism management : research, policies, practice
113
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
91
Electronic commerce research
88
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Journal of internet commerce
84
Journal of marketing communications
83
Psychology & marketing
83
International journal of hospitality management
82
International journal of advertising : the review of marketing communications
81
Management information systems : mis quarterly
78
Cogent business & management
77
Journal of promotion management : innovations in planning and applied research
73
Journal of marketing management : MM
72
International journal of electronic finance : IJEF
70
Journal of electronic commerce research : JECR
69
Journal of travel and tourism marketing
68
Journal of information & knowledge management : JIKM
67
International journal of e-business research : an official publication of the Information Resources Management Association
66
International journal of electronic marketing and retailing : IJEMR
66
International journal of electronic commerce : IJEC
65
The international journal of bank marketing : IJBM
64
The journal of brand management : an international journal
64
International journal of networking and virtual organisations : IJNVO
63
International journal of technology marketing : IJTMkt
62
Journal of open innovation : technology, market, and complexity
60
Journal of marketing
58
Journal of organizational computing and electronic commerce
58
Journal of payments strategy & systems
58
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Source
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ECONIS (ZBW)
68
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68
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1
How to generate customer and firm benefits through online game product and brand community engagement : online and offline perspectives
Chang, Chia-Wen
;
Hsu, Chiu-Ping
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1252-1264
Persistent link: https://www.econbiz.de/10013429191
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
4
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
5
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
6
Storygiving as a co-creation tool for luxury brands in the age of the
internet
: a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
7
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
8
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
9
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
10
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
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