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~isPartOf:"The journal of product & brand management"
~subject:"Erfolgsfaktor"
~subject:"United States"
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The journal of product & brand management
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Strategic horizon of market success : comparing alternative "strategic landscapes" of the new product development process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
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Product strategy in harsh economic times: Subway
Pitta, Dennis A.
- In:
The journal of product & brand management
19
(
2010
)
2
,
pp. 131-134
Persistent link: https://www.econbiz.de/10003993637
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