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~isPartOf:"The journal of product & brand management"
~subject:"Innovationsmanagement"
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The journal of product & brand management
Benchmarking : an international journal ; BIJ
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Strategic horizon of market success : comparing alternative "strategic landscapes" of the new
product
development
process
Sameti, Ardalan
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1063-1081
Persistent link: https://www.econbiz.de/10014334400
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