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~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
~subject:"Marketing management"
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Search: subject:"Markenführung"
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Internet marketing
Marketing management
Brand management
386
Markenführung
386
Consumer behaviour
285
Konsumentenverhalten
285
Brand image
280
Markenimage
280
Brand
194
Markenartikel
192
Beziehungsmarketing
99
Relationship marketing
99
Social Web
56
Social web
56
Online-Marketing
46
Brand loyalty
33
Advertising effects
32
Marketingmanagement
32
Werbewirkung
32
Emotion
31
Luxury goods
25
Luxusgüter
25
Markentreue
25
Social media
24
Corporate Social Responsibility
21
Corporate social responsibility
21
USA
21
United States
20
Viral marketing
19
Virales Marketing
19
Brand extension
16
Brand love
16
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16
Markentransfer
16
Personality psychology
16
Persönlichkeitspsychologie
16
Vertrauen
16
Brand trust
15
Corporate reputation
15
Customer integration
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Urde, Mats
3
Christodoulides, George
2
Guzman, Francisco
2
Kennedy, Eric
2
Pappu, Ravi
2
St. Davčik, Nebojša
2
Stavros, Constantino
2
Abratt, Russell
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Arantola, Noora
1
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1
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1
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1
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1
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1
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1
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1
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1
Basu, Meheli
1
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1
Bendoni, Wendy K.
1
Bernal, Alicia
1
Bhaduri, Gargi
1
Bigi, Alessandro
1
Bilgin, Pinar
1
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1
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1
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1
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1
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1
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1
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1
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1
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The journal of product & brand management
Journal of business research : JBR
129
Industrial marketing management : the international journal for industrial and high-tech firms
128
The journal of brand management : an international journal
79
Journal of retailing and consumer services
58
The journal of business & industrial marketing
56
International journal of internet marketing and advertising : IJIMA
52
Journal of marketing communications
42
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Journal of strategic marketing
35
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the review of marketing communications
33
SpringerLink / Bücher
32
European journal of marketing : EJM
31
Marketing intelligence & planning
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Journal of business-to-business marketing
26
Journal of marketing
23
Journal of marketing management : MM
23
Cogent business & management
22
Journal of promotion management : JPM
22
Business horizons
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of the Academy of Marketing Science
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
18
Journal of internet commerce
18
Tourism management : research, policies, practice
18
Journal of advertising research
16
Asia Pacific journal of marketing and logistics
15
International journal of hospitality management
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Springer eBook Collection
15
International journal of electronic marketing and retailing : IJEMR
13
Journal of global marketing
13
Gabler Edition Wissenschaft
12
International marketing review
12
Journal of marketing for higher education
12
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Psychology & marketing
12
International journal of consumer studies
11
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ECONIS (ZBW)
77
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1
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
4
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
5
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
6
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
Saved in:
7
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
8
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
9
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
10
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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