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~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
~subject:"Produktqualität"
~subject:"United States"
~type_genre:"Article in journal"
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Internet marketing
Produktqualität
United States
Brand management
385
Markenführung
385
Consumer behaviour
308
Konsumentenverhalten
308
Brand image
306
Markenimage
306
Brand
199
Markenartikel
197
Beziehungsmarketing
101
Relationship marketing
101
Social Web
57
Social web
57
Online-Marketing
47
Advertising effects
35
Marketing management
35
Marketingmanagement
35
Werbewirkung
35
Brand loyalty
34
Luxury goods
32
Luxusgüter
32
Emotion
31
Markentreue
25
Social media
25
Corporate Social Responsibility
23
Corporate social responsibility
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USA
23
Brand extension
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Markentransfer
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Viral marketing
21
Virales Marketing
21
Personality psychology
18
Persönlichkeitspsychologie
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Confidence
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Product quality
17
Vertrauen
17
Brand love
16
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85
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Fang, Xiang
2
Guzman, Francisco
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Kennedy, Eric
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Stavros, Constantino
2
Vera, Jorge
2
Abadi, Sarah
1
Abimbola, Temi
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Amujo, Olusanmi
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Ar, Aybeniz Akdeniz
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The journal of product & brand management
Journal of business research : JBR
119
The journal of brand management : an international journal
74
Journal of retailing and consumer services
65
International journal of internet marketing and advertising : IJIMA
52
Psychology & marketing
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of marketing communications
31
Journal of advertising research
29
Journal of promotion management : innovations in planning and applied research
28
Tourism management : research, policies, practice
26
International journal of hospitality management
25
Journal of promotion management : JPM
25
International journal of advertising : the review of marketing communications
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
European journal of marketing : EJM
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Journal of fashion marketing and management
21
Marketing intelligence & planning
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of marketing management : MM
20
Business horizons
19
Cogent business & management
19
Journal of marketing
19
Journal of international consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of international marketing
15
Journal of internet commerce
15
Journal of marketing theory and practice
15
International journal of electronic marketing and retailing : IJEMR
13
Journal of global marketing
13
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
The journal of consumer marketing
13
Marketing letters : a journal of research in marketing
12
Young consumers : insight and ideas for responsible marketers
12
International journal of market research : JMRS ; the journal of the Market Research Society
11
International journal of sport management and marketing : IJSMM
11
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ECONIS (ZBW)
85
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1
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
2
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
3
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
4
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
5
Online firestorms : an act of civic engagement or a narcissistic boost? : the role of brand misconduct appraisals
Delgado-Ballester, Elena
;
López-López, Inés
;
Bernal, …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 257-272
Persistent link: https://www.econbiz.de/10013552955
Saved in:
6
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
7
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung
;
Yim, Mark Yi-Cheon
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Saved in:
8
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
9
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
10
The impact of gender on the evaluation of vertical line extensions of luxury brands : a cross-national study
Boisvert, Jean
;
Ashill, Nicholas Jeremy
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 484-495
Persistent link: https://www.econbiz.de/10013164370
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