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~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
~subject:"Produktqualität"
~type_genre:"Article in journal"
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Internet marketing
Produktqualität
Brand management
385
Markenführung
385
Consumer behaviour
308
Konsumentenverhalten
308
Brand image
306
Markenimage
306
Brand
199
Markenartikel
197
Beziehungsmarketing
101
Relationship marketing
101
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47
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Marketingmanagement
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Guzman, Francisco
2
Kennedy, Eric
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Stavros, Constantino
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Vera, Jorge
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Agrawal, Jagdish
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Amelia, Maria Veronica
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Ar, Aybeniz Akdeniz
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The journal of product & brand management
Journal of business research : JBR
104
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
51
The journal of brand management : an international journal
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of marketing communications
28
Journal of promotion management : innovations in planning and applied research
27
International journal of advertising : the review of marketing communications
24
Journal of advertising research
20
Journal of promotion management : JPM
20
Tourism management : research, policies, practice
20
Marketing intelligence & planning
19
Cogent business & management
18
Psychology & marketing
17
Asia Pacific journal of marketing and logistics
15
Business horizons
15
Journal of internet commerce
15
Journal of marketing management : MM
15
European journal of marketing : EJM
14
International journal of advertising : the quarterly review of marketing communications
14
International journal of hospitality management
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
International journal of electronic marketing and retailing : IJEMR
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
International journal of technology marketing : IJTMkt
11
Journal of fashion marketing and management
11
Journal of global marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Journal of marketing
11
Tourism management perspectives : TMP
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of international consumer marketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
International journal of consumer studies
9
Young consumers : insight and ideas for responsible marketers
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of sports marketing & sponsorship
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
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ECONIS (ZBW)
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Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
2
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
3
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
4
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
5
Online firestorms : an act of civic engagement or a narcissistic boost? : the role of brand misconduct appraisals
Delgado-Ballester, Elena
;
López-López, Inés
;
Bernal, …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 257-272
Persistent link: https://www.econbiz.de/10013552955
Saved in:
6
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
7
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
8
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
9
Understanding the ties between brand gender and brand engagement in online brand communities : the moderating role of consumers' biological sex
Kumar, Jitender
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10013407533
Saved in:
10
Enhancing brand loyalty through online brand communities : the role of community benefits
Huang, Travis K.
;
Wang, Yi-Ting
;
Lin, Kuan-Yu
- In:
The journal of product & brand management
31
(
2022
)
5
,
pp. 823-838
Persistent link: https://www.econbiz.de/10013407539
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