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~isPartOf:"The journal of product & brand management"
~subject:"Marketing management"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Beziehungsmarketing"
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Marketing management
Online-Marketing
Beziehungsmarketing
111
Relationship marketing
111
Brand management
99
Markenführung
99
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
78
Markenimage
78
Brand
68
Markenartikel
68
Brand loyalty
32
Social Web
32
Social web
32
Markentreue
25
Internet marketing
23
Customer satisfaction
16
Kundenzufriedenheit
16
Customer integration
14
Emotion
14
Kundenintegration
14
Social media
14
Brand love
10
Customer value
10
Kundenwert
10
Marketingmanagement
10
Viral marketing
10
Virales Marketing
10
Brand relationships
9
Brand co-creation
8
Brand engagement
8
Brand identification
7
Brand experience
6
Brand trust
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Confidence
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Vertrauen
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5
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Aufsatz in Zeitschrift
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32
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Guzman, Francisco
2
Kennedy, Eric
2
Abratt, Russell
1
Amelia, Maria Veronica
1
Anh Tran Tram Truong
1
Atmaja, Ferry Tema
1
Augusto, Mário Gomes
1
Auruskeviciene, Vilte
1
Bal, Anjali
1
Ballerini, Jacopo
1
Barbarossa, Camilla
1
Bargoni, Augusto
1
Basu, Meheli
1
Bigi, Alessandro
1
Bilgin, Pinar
1
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1
Brexendorf, Tim Oliver
1
Burnaz, Sebnem
1
Cai, Jian
1
Chang, Chia-Wen
1
Cooper, Tony
1
Dessart, Laurence
1
Dion, Paul
1
Dobele, Angela R.
1
Dwivedi, Yogesh Kumar
1
Esmark Jones, Carol L.
1
Faßnacht, Martin
1
Ferraris, Alberto
1
Fuller, Rachel
1
Guido, Gianluigi
1
Guo, Gongxing
1
Guttena, Revanth Kumar
1
Hsu, Chiu-Ping
1
Huang, Travis K.
1
Hung, Yu-Chen
1
Karalius, Lukas
1
Kim, Hye-yŏng
1
Kumar, Jitender
1
Lin, Kuan-Yu
1
Lo, Pei-San
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The journal of product & brand management
Journal of business research : JBR
106
Journal of retailing and consumer services
75
Industrial marketing management : the international journal for industrial and high-tech firms
63
International journal of internet marketing and advertising : IJIMA
42
Journal of strategic marketing
37
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
The journal of business & industrial marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Business horizons
25
Journal of the Academy of Marketing Science
25
International journal of electronic marketing and retailing : IJEMR
23
Marketing intelligence & planning
23
Cogent business & management
21
European journal of marketing : EJM
20
Journal of marketing communications
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Journal of marketing management : MM
19
Asia Pacific journal of marketing and logistics
18
Journal of marketing
18
The journal of brand management : an international journal
18
The service industries journal
18
International journal of hospitality management
17
Journal of promotion management : innovations in planning and applied research
17
Journal of internet commerce
16
International journal of electronic customer relationship management : IJECRM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Journal of retailing
14
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of retail & distribution management
13
International journal of business information systems : IJBIS
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Technological forecasting & social change : an international journal
12
International journal of technology marketing : IJTMkt
11
Journal of business-to-business marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
11
Tourism management : research, policies, practice
11
Harvard-Business-Manager : das Wissen der Besten
10
Journal of international marketing
10
Journal of marketing for higher education
10
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ECONIS (ZBW)
32
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To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
4
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
5
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
6
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
7
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
Consuming in a crisis : pandemic consumption across consumer segments and implications for brands
Basu, Meheli
;
Swaminathan, Vanitha
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 14-36
Persistent link: https://www.econbiz.de/10013552930
Saved in:
10
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
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