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~isPartOf:"The journal of product & brand management"
~subject:"Marketing management"
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Search: subject:"Markenführung"
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Marketing management
Brand management
386
Markenführung
386
Consumer behaviour
285
Konsumentenverhalten
285
Brand image
280
Markenimage
280
Brand
194
Markenartikel
192
Beziehungsmarketing
99
Relationship marketing
99
Social Web
56
Social web
56
Internet marketing
46
Online-Marketing
46
Brand loyalty
33
Advertising effects
32
Marketingmanagement
32
Werbewirkung
32
Emotion
31
Luxury goods
25
Luxusgüter
25
Markentreue
25
Social media
24
Corporate Social Responsibility
21
Corporate social responsibility
21
USA
21
United States
20
Viral marketing
19
Virales Marketing
19
Brand extension
16
Brand love
16
Confidence
16
Markentransfer
16
Personality psychology
16
Persönlichkeitspsychologie
16
Vertrauen
16
Brand trust
15
Corporate reputation
15
Customer integration
15
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Urde, Mats
3
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Anh Tran Tram Truong
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Arantola, Noora
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The journal of product & brand management
Industrial marketing management : the international journal for industrial and high-tech firms
88
Journal of business research : JBR
50
The journal of business & industrial marketing
49
The journal of brand management : an international journal
45
Journal of strategic marketing
24
Journal of business-to-business marketing
23
European journal of marketing : EJM
22
Journal of retailing and consumer services
20
Journal of marketing communications
19
SpringerLink / Bücher
16
Journal of the Academy of Marketing Science
14
Journal of marketing management : MM
13
Gabler Edition Wissenschaft
12
Journal of marketing
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
Springer eBook Collection
12
Marketing intelligence & planning
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Cogent business & management
9
International marketing review
9
Journal of promotion management : JPM
9
Journal of retailing
9
Asia Pacific journal of marketing and logistics
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of advertising : the review of marketing communications
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
The marketing review
8
Business horizons
7
Journal of promotion management : innovations in planning and applied research
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Europäische Hochschulschriften / 5
6
International journal of hospitality management
6
International journal of internet marketing and advertising : IJIMA
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
International review on public and non-profit marketing
6
Journal of global marketing
6
Management research review
6
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ECONIS (ZBW)
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The impact of private label brands on customer loyalty and product category profitability
Pepe, Michael S.
;
Abratt, Russell
;
Dion, Paul
- In:
The journal of product & brand management
20
(
2011
)
1
,
pp. 27-36
Persistent link: https://www.econbiz.de/10009007097
Saved in:
32
Brand new ventures? : insights on start-ups' branding practices
Bresciani, Sabrina
;
Eppler, Martin J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008658562
Saved in:
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