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~isPartOf:"The journal of product & brand management"
~subject:"Online-Marketing"
~subject:"Social web"
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Online-Marketing
Social web
Brand management
386
Markenführung
386
Consumer behaviour
288
Konsumentenverhalten
288
Brand image
281
Markenimage
281
Brand
194
Markenartikel
192
Beziehungsmarketing
99
Relationship marketing
99
Social Web
57
Internet marketing
46
Brand loyalty
33
Advertising effects
32
Marketing management
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Marketingmanagement
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Werbewirkung
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Emotion
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Corporate social responsibility
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Personality psychology
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Persönlichkeitspsychologie
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Brand extension
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Brand love
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16
Markentransfer
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Wallace, Elaine
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Kennedy, Eric
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Stavros, Constantino
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Arcand, Manon
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The journal of product & brand management
Journal of business research : JBR
125
The journal of brand management : an international journal
63
International journal of internet marketing and advertising : IJIMA
59
Journal of retailing and consumer services
58
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
37
International journal of advertising : the review of marketing communications
31
Journal of promotion management : innovations in planning and applied research
31
SpringerLink / Bücher
31
Journal of marketing communications
30
Business horizons
22
Journal of marketing management : MM
22
Marketing intelligence & planning
21
Journal of internet commerce
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of advertising research
18
Springer eBook Collection
18
Tourism management : research, policies, practice
18
Cogent business & management
17
Journal of promotion management : JPM
17
Psychology & marketing
17
Journal of marketing
16
International journal of electronic marketing and retailing : IJEMR
15
European journal of marketing : EJM
14
Innovatives Markenmanagement
14
Journal of fashion marketing and management
14
Asia Pacific journal of marketing and logistics
13
Springer Proceedings in Business and Economics
13
European journal of marketing
12
International journal of advertising : the quarterly review of marketing communications
12
Journal of global marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of strategic marketing
12
Technological forecasting & social change : an international journal
12
European Sport management quarterly : ESMQ
11
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of technology marketing : IJTMkt
11
Marketing theory
11
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ECONIS (ZBW)
65
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1
Small sounds, big impact : sonic logos and their effect on consumer attitudes, emotions, brands and advertising placement
Scott, Shawn P.
;
Sheinin, Daniel
;
Labrecque, Lauren I.
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1091-1103
Persistent link: https://www.econbiz.de/10013429053
Saved in:
2
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
Bilingual brand communities? : strategies for targeting Hispanics on social media
Villegas, Dino A.
;
Marin, Alejandra Marin
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 586-605
Persistent link: https://www.econbiz.de/10013393664
Saved in:
5
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
6
Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša
;
Langaro, Daniela
;
Jevons, Colin
; …
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
Saved in:
7
The impact of brand perceptions on the post-to-purchase journey : a family
branding
perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
8
Brand anthropomorphism on Twitter : communication strategies and consumer engagement
Wu, Linwan
;
Dodoo, Naa Amponsah
;
Choi, Chang-Won
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 799-811
Persistent link: https://www.econbiz.de/10014315448
Saved in:
9
Consumer attitudes and purchase intentions towards internet celebrity self-brands : an integrated view of congruence, brand authenticity and internet celebrity involvement
Tseng, Timmy H.
;
Wang, Han-Yu
- In:
The journal of product & brand management
32
(
2023
)
6
,
pp. 863-877
Persistent link: https://www.econbiz.de/10014315455
Saved in:
10
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
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