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~isPartOf:"The journal of product & brand management"
~subject:"Online-Marketing"
~subject:"Supplier relationship management"
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Online-Marketing
Supplier relationship management
Beziehungsmarketing
111
Relationship marketing
111
Brand management
99
Markenführung
99
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
78
Markenimage
78
Brand
68
Markenartikel
68
Brand loyalty
32
Social Web
32
Social web
32
Markentreue
25
Internet marketing
23
Customer satisfaction
16
Kundenzufriedenheit
16
Customer integration
14
Emotion
14
Kundenintegration
14
Social media
14
Brand love
10
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Viral marketing
10
Virales Marketing
10
Brand relationships
9
Brand co-creation
8
Brand engagement
8
Brand identification
7
Brand experience
6
Brand trust
6
Confidence
6
Vertrauen
6
Brand communities
5
Brand equity
5
Consumer engagement
5
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Broyles, S. Allen
2
Guzman, Francisco
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Kennedy, Eric
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Leingpibul, Thaweephan
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1
Atmaja, Ferry Tema
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Augusto, Mário Gomes
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Auruskeviciene, Vilte
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The journal of product & brand management
Industrial marketing management : the international journal for industrial and high-tech firms
222
Journal of business research : JBR
140
The journal of business & industrial marketing
111
Journal of retailing and consumer services
67
Journal of business-to-business marketing
40
International journal of internet marketing and advertising : IJIMA
39
Journal of strategic marketing
34
Journal of the Academy of Marketing Science
32
SpringerLink / Bücher
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
30
Journal of marketing
29
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
The journal of services marketing
25
International journal of electronic marketing and retailing : IJEMR
24
Marketing intelligence & planning
24
The service industries journal
24
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
22
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
19
Business horizons
18
Asia Pacific journal of marketing and logistics
17
Gabler Edition Wissenschaft
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
17
International journal of hospitality management
16
Journal of internet commerce
16
Journal of promotion management : innovations in planning and applied research
16
Springer eBook Collection / Business and Economics
16
Cogent business & management
15
Journal of marketing management : MM
15
International journal of production economics
14
Journal of marketing communications
14
The journal of brand management : an international journal
14
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
13
Service business
13
Services marketing quarterly
13
International journal of business information systems : IJBIS
12
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of personal selling & sales management
12
Technological forecasting & social change : an international journal
12
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ECONIS (ZBW)
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
5
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
6
The impact of employees' social media advocacy on attitudes toward the brand : the mediating role of parasocial relationships
Venciūtė, Dominyka
;
Karalius, Lukas
;
Reardon, James
; …
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1374-1387
Persistent link: https://www.econbiz.de/10014485577
Saved in:
7
Effects of online brand community rituals on customer citizenship behavior : exploring the sequential mediation mechanism
Yang, Shuang
;
Tang, Jiarong
;
Cai, Jian
;
Guo, Gongxing
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 393-405
Persistent link: https://www.econbiz.de/10014229053
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
Love the star, love the team? : the spillover effect of athlete sub brand to team brand advocacy in online brand communities
Wong, Amy
;
Hung, Yu-Chen
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10013552964
Saved in:
10
Do brand relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of brand love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
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