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~isPartOf:"The journal of product & brand management"
~subject:"Unternehmenskultur"
~subject:"Öffentlichkeitsarbeit"
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Unternehmenskultur
Öffentlichkeitsarbeit
Corporate reputation
23
Firmenimage
23
Brand management
15
Markenführung
15
Brand image
10
Markenimage
10
Brand architecture
8
Markenarchitektur
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Consumer behaviour
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Corporate culture
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Corporate Social Responsibility
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Corporate social responsibility
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Marketing management
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Marketingmanagement
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Berndt, Adele
1
Feng, Jingdan
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Gendel-Guterman, Hanna
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Greyser, Stephen A.
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Levy, Shalom
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Liu, Fang
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Meintjes, Corné
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Mingione, Michela
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The journal of product & brand management
Corporate communications : an international journal
39
Corporate reputation review : an international journal
36
The journal of brand management : an international journal
28
Journal of business research : JBR
27
Journal of business ethics : JOBE
20
European journal of marketing : EJM
14
SpringerLink / Bücher
14
Journal of marketing communications
13
Journal of communication management : an international journal
12
Organizational identity in practice
12
Corporate reputation review
9
Strategisches Issues Management : vom erfolgreichen Umgang mit Krisen und Profilierungsthemen ; Konzepte - Implikationen - Best Practices
9
International journal of business communication : IJBC ; a publication of the Association of Business Communication
7
Marketing intelligence & planning
7
Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
7
Academy of Management journal : AMJ
6
Corporate brand and corporate reputation
6
Harvard-Business-Manager : das Wissen der Besten
6
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
6
Journal of business strategy
6
Journal of strategic marketing
6
Qualitative market research : an international journal
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International studies of management and organization
5
Journal of business ethics : JBE
5
Journal of marketing management : MM
5
The handbook of crisis communication
5
The marketing review
5
Tradition kommunizieren : das Handbuch der Heritage Communication ; wie Unternehmen ihre Wurzeln und Werte professionell vermitteln
5
Business horizons
4
Contemplating corporate marketing, identity and communication
4
Corporate social responsibility and environmental management
4
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
4
Facets of corporate identity, communication, and reputation
4
International journal of selection and assessment
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of communication management
4
Management decision : MD
4
The Academy of Management review : AMR
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ECONIS (ZBW)
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1
The interrelationship of family identities, personalities, and expressions on family winery websites
Berndt, Adele
;
Meintjes, Corné
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 752-773
Persistent link: https://www.econbiz.de/10014315442
Saved in:
2
Understanding damage to and reparation of brand trust : a closer look at image congruity in the context of negative publicity
Tong, Zelin
;
Feng, Jingdan
;
Liu, Fang
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 157-170
Persistent link: https://www.econbiz.de/10013552948
Saved in:
3
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
4
Consumer response to private label brands' negative publicity : a relational effect on retailer's store image
Gendel-Guterman, Hanna
;
Levy, Shalom
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 204-222
Persistent link: https://www.econbiz.de/10011700761
Saved in:
5
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
6
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
7
Using corporate stories to build the corporate brand : an impression management perspective
Spear, Sara
;
Roper, Stuart
- In:
The journal of product & brand management
22
(
2013
)
7
,
pp. 491-501
Persistent link: https://www.econbiz.de/10010225090
Saved in:
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