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Search: subject:"marketing"
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Brand management
377
Markenführung
377
Consumer behaviour
318
Konsumentenverhalten
318
Brand image
283
Markenimage
283
Brand
193
Markenartikel
191
Beziehungsmarketing
110
Relationship marketing
110
Social Web
65
Social web
65
Internet marketing
54
Online-Marketing
54
Marketing management
40
Marketingmanagement
39
Emotion
37
Brand loyalty
33
Advertising effects
32
Werbewirkung
32
Luxury goods
30
Luxusgüter
30
Social media
29
Viral marketing
29
Virales Marketing
29
Markentreue
25
Corporate Social Responsibility
23
Corporate social responsibility
23
USA
21
United States
20
Personality psychology
19
Persönlichkeitspsychologie
19
Brand extension
18
Corporate reputation
18
Firmenimage
18
Markentransfer
18
Confidence
17
Customer integration
17
Customer satisfaction
17
Kundenintegration
17
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435
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435
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English
435
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Guzman, Francisco
10
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Broyles, S. Allen
3
Fang, Xiang
3
Fetscherin, Marc
3
Gammoh, Bashar S.
3
Hegner, Sabrina
3
Lee, Sang Bong
3
Leingpibul, Thaweephan
3
Liu, Xin
3
Merrilees, Bill
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Ahmed, Zafar U.
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Ashill, Nicholas Jeremy
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bhaduri, Gargi
2
Brexendorf, Tim Oliver
2
Brunner, Christian Boris
2
Christodoulides, George
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dunes, Mathieu
2
Dwivedi, Abhishek
2
Faulkner, Margaret
2
Faßnacht, Martin
2
Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
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The journal of product & brand management
Journal of business research : JBR
2,319
Industrial marketing management : the international journal for industrial and high-tech firms
1,554
Journal of retailing and consumer services
1,278
International journal of production economics
690
International journal of hospitality management
610
The journal of brand management : an international journal
601
The journal of business & industrial marketing
586
Tourism management : research, policies, practice
586
Journal of the Academy of Marketing Science
559
European journal of operational research : EJOR
538
European journal of marketing : EJM
526
International journal of production research
523
Journal of marketing
512
Journal of marketing management : MM
504
Journal of travel and tourism marketing
492
Management science : journal of the Institute for Operations Research and the Management Sciences
490
Journal of strategic marketing
468
Journal of marketing research : JMR
450
Psychology & marketing
426
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
423
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
383
Journal of marketing communications
367
The journal of services marketing
364
The service industries journal
360
Marketing intelligence & planning
355
Asia Pacific journal of marketing and logistics
354
Journal of advertising research
342
Journal of retailing
320
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
311
Marketing letters : a journal of research in marketing
307
International journal of contemporary hospitality management
301
Journal of hospitality marketing & management
278
Cogent business & management
274
Journal of global marketing
266
Management Science
266
International journal of internet marketing and advertising : IJIMA
256
Marketing : ZFP ; journal of research and management
255
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
254
Business horizons
253
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ECONIS (ZBW)
435
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435
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
3
Beauty lies in the eye of the beholder : consumers' and jobseekers' interpretations of the family business brand
Jaufenthaler, Philipp
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 697-712
Persistent link: https://www.econbiz.de/10014315438
Saved in:
4
The emergence of a values-based premium private label brand reputation within a multiple-tier brand portfolio
Arantola, Noora
;
Juntunen, Mari
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1139-1153
Persistent link: https://www.econbiz.de/10014334408
Saved in:
5
Internal audience watches the boss walking the talk : the mechanism of management's mission alignment for internal branding
Lee, Sang Bong
;
Suh, Taewon
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 472-487
Persistent link: https://www.econbiz.de/10014229064
Saved in:
6
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
7
What drives business-to-business brands to be conscientious?
Guzman, Francisco
;
Ahmad, Fayez
;
Johnson, Ross W.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014485725
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
10
Mapping the sustainability branding field : emerging trends and future directions
Nascimento, Jorge
;
Loureiro, Sandra Maria Correia
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 234-257
Persistent link: https://www.econbiz.de/10014486331
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