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~isPartOf:"The journal of product innovation management : an international publication of the Product Development & Management Association"
~person:"Herm, Steffen"
~person:"Wang, Tang"
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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When thigs go wrong, don't rely on committed consumers : effects of delayed product launches on brand trust
Herm, Steffen
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10009703625
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Pioneering advantages and entrepreneurs' first-mover decisions : an empirical investigation for the United States and China
Zhao, Yuzhen Lisa
;
Erekson, O. Homer
;
Wang, Tang
;
Song, …
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 190-210
Persistent link: https://www.econbiz.de/10010219677
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